Posts by Oleg_Vorobei:

Date of publication: 27.09.2023
19 min.

The role of social media in customer acquisition and retention

With the advancement of technology and the worldwide popularity of social media, there has been a revolution in the world of marketing. For modern marketing agencies, it is essential to actively utilise the potential of social platforms to attract and retain clients

How AI is Changing the Game
Date of publication: 27.09.2023
9 min.

The future of marketing: how AI is changing the game

In recent years, artificial intelligence (AI) has become one of the most discussed and hot topics in the business world. Various industries have already started implementing it into their processes, and marketing is no exception. AI is bringing new opportunities and changing traditional approaches to marketing.

Influence marketing: pros and cons
Date of publication: 27.09.2023
11 min.

Инфлюенс-маркетинг: плюсы и минусы

Инфлюенсер маркетинг стал одной из самых популярных стратегий рекламы и продвижения брендов в современном цифровом мире. Эта стратегия основана на работе с влиятельными лицами в социальных сетях, которые имеют большую аудиторию и влияют на их мнение и предпочтения.

Personalization in marketing
Date of publication: 27.09.2023
10 min.

The importance of personalisation in marketing: From an individua...

In today’s increasingly competitive marketing world, businesses need to find new and innovative ways to attract and retain customers. One of the key factors determining success in this area is personalisation.

power of video marketing
Date of publication: 27.09.2023
10 min.

The power of video marketing in the digital age. Key tools for su...

The digital age has brought with it a wealth of opportunities for marketers, and video marketing has become one of the most influential and effective strategies. With the development of the Internet and the popularity of social media, video has become a powerful tool for capturing the attention of the audience and establishing a close connection

How to build a strong brand in an oversaturated market
Date of publication: 07.04.2023
18 min.

How to build a strong brand in an oversaturated marketplace

In an increasingly competitive business world, building a strong brand is key to a company’s success. Especially in oversaturated markets where the supply of goods and services exceeds demand, it is essential to stand out from the crowd and become visible to consumers.