Date of publication: 27.09.2023
19 min.
The role of social media in customer acquisition and retenti...

With the development of technology and the worldwide popularity of social media, the marketing world has been revolutionised. Modern marketing agencies need to actively use the potential of social platforms to attract and retain customers. Beneficial aspects of social media […]

How AI is Changing the Game
Date of publication: 27.09.2023
9 min.
The future of marketing: how AI is changing the game

In recent years, artificial intelligence (AI) has become one of the most discussed and relevant topics in the business world. Various industries have already begun to integrate it into their processes, and marketing is no exception. AI brings new opportunities […]

Influence marketing: pros and cons
Date of publication: 27.09.2023
11 min.
Инфлюенс-маркетинг: плюсы и минусы

Понятие инфлюенс-маркетинг и его особенности. Инфлюенс-маркетинг — это стратегия рекламы и продвижения, основанная на сотрудничестве с влиятельными людьми, известными как влиятельные лица. Инфлюенсеры имеют значительную аудиторию и влияние в социальных сетях, а их мнения и рекомендации часто воспринимаются как авторитетные. […]

Personalization in marketing
Date of publication: 27.09.2023
10 min.
The importance of personalisation in marketing: From an indi...

In today’s increasingly competitive marketing world, businesses need to find new and innovative ways to attract and retain customers. Personalisation is one of the key factors that determine success in this area. What is personalised marketing? Personalised marketing is a […]

power of video marketing
Date of publication: 27.09.2023
10 min.
The power of video marketing in the digital age. Key tools f...

The digital age has brought with it a host of opportunities for marketers, and video marketing has become one of the most influential and effective strategies. With the development of the Internet and the popularity of social media, video has […]

How to build a strong brand in an oversaturated market
Date of publication: 07.04.2023
18 min.
How to build a strong brand in an oversaturated marketplace

In an increasingly competitive business world, building a strong brand is key to a company’s success. Especially in oversaturated markets where the supply of goods and services exceeds demand, it is essential to stand out from the crowd and become […]

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