How to improve SEO with content

Keywords: how to find and use them to hit the TOP

Do you know the biggest mistake entrepreneurs make? Thinking that “search engines will figure it out themselves.” They won’t. SEO is precise: no keywords — no clients. It’s like trying to find treasure without a map. The right keywords are your “X” on the map that leads clients straight to you.

How to find them? You’ve probably heard of Google Keyword Planner, Ahrefs, or SEMrush. But let’s be honest: if you’re new, these tools sound like wizardry. It’s much simpler than that.

1. Start with the client’s pain points. What are they searching for? Not just “web design,” but “a website that sells” or “how to create an online store website.”
2. Look for questions. People ask Google like a therapist: “Why isn’t my site in the top results?” or “How to improve SEO?”
3. Analyze competitors. What are they writing about? Where are they winning, and where are they failing? Spy on their keywords using Ahrefs or just look at their headlines.

Example: if you run a marketing agency, the keyword “SEO for business” is a broad search. But “how to get a site to the first page of Google” directly addresses your client’s problem.

Use keywords correctly

Do you know what repels readers? When every sentence screams “SEO optimization!” Instead of meaningful content, it’s just a jumble of keywords. It’s like oversalting a soup: even the best ingredients can be ruined.

Expert tips:

• Place the main keyword in the headline and the first 100 words. But make sure it blends naturally into the text.
• Synonyms and variations are your allies. Not just “SEO for business” but also “boosting traffic” and “getting a site to the top.”
• Don’t overdo it! Your text should sound like a conversation with a person, not a robot.

Case: the company “Novoreg,” specializing in the sale of rolled metal, suffered from keyword stuffing and a lack of quality content, which led to low traffic and poor search engine rankings. When the texts were rewritten, precise keywords were added, and they were naturally distributed, the results came quickly. Within three months, traffic increased by 120%, and the number of inquiries doubled.

The right keywords are like the password to your client’s needs. Research, analyze, and use them naturally. And remember: your text must be engaging for people first. Google will notice.

Creating content that appeals to both readers and search engines

Let’s be honest: SEO without quality content is like a coffee shop without coffee. You can polish your site to perfection, but if the text is dry and boring, users will leave. Content should captivate the reader, not just “stuff” keywords. Striking the right balance is key: people should love your text, and search engines should rank it at the top.

What is quality content

Imagine your customer is a guest visiting you for the first time. What do they want? Answers, value, and easy readability. If the text is as complex as an aircraft manual, they’ll leave. Quality content is:

1. Useful. Address specific questions: “how,” “why,” “what to do.”
2. Structured. People scan text with their eyes. Use headings (H2, H3), lists, and short paragraphs.
3. Emotional and stylish. Write as if you’re talking to a friend, not a committee. Add metaphors, dialogues, and examples.

SEO and readability: finding the balance

Many believe SEO content follows strict rules: keywords here, there, and everywhere. But Google’s algorithms have grown smarter: they value usefulness and clarity for readers.

Tips to combine SEO and readability:

• Speak simply. If your text confuses readers, it’s a failure. Complex terms? Explain them or replace them with simpler words.
• Use lists. They’re structured and easy to read.
• Add visual elements. Images, infographics, and quotes enhance readability.

Always write for your target audience. Imagine your client: what are their problems, and what answers are they seeking? Focus your text on solving their pain points, not pleasing search bots.

Example of an effective text structure

Your article should look like this:

1. Title (H1): interesting and keyword-rich.
2. Introduction: hook the reader with a problem or intriguing statement.
3. Main Body: H2 for main ideas; H3 for details, lists, cases, and facts.
4. Conclusion: a concise summary and a call to action.

Remember, content is your bridge to the customer. If it’s simple, helpful, and well-structured, Google will rank it high, and readers will become your clients.

Uniqueness and formatting: how to capture attention and keep it

Let’s be honest: the modern internet is an ocean of text. Over 7 million blog posts are published daily (according to HubSpot), and the chances that your content gets lost are huge. The only solution is to stand out and be convenient. In other words, create unique content that people actually want to read.

Why uniqueness is about more than SEO

Uniqueness is not just about search engines. It’s about gaining customer trust. When people see that your content is fresh, helpful, and not just copied from another site, they stick around. Google, in turn, values such texts and ranks them higher.

3 principles of unique content:

1. Add your personal voice. Write as if you’re having a coffee chat with a client. Avoid bureaucratic jargon.
2. Show your expertise. Share experiences, include case studies, anecdotes, or success stories.
3. Bring something new. If the topic is overused, offer a fresh perspective or surprising data.

Unique content + formatting = unstoppable success

Imagine your text as a storefront. If it’s clean, stylish, and inviting, people will step in. But if it’s messy and dusty? You know the answer.

What to do right now:

1. Check your texts for uniqueness. No plagiarism, just your ideas.
2. Format your articles: use lists, headings, and paragraphs.
3. Add visuals: charts, photos, or at least attention-grabbing blocks like this one.

Uniqueness and formatting are the two wings that will lift your content to Google’s top ranks and win over your audience. Let your text flow as naturally as a coffee chat.

Internal linking optimization: build an SEO map for your readers

Content and internal optimization go hand in hand: even the best material won’t deliver results if users and search engines can’t find it. Internal links play a crucial role in connecting all your articles into a logical structure, driving traffic to important pages, and making your site user-friendly for readers and search engines alike.

Internal links are like road signs on your website. Without them, users get lost, like tourists in a foreign city without a map. Interestingly, search engines “get lost” too! If you don’t point them to your important pages, they’ll simply skip over your “golden” articles.

Why is this important? Because internal links help keep visitors on your site longer, while Google gains a clearer understanding of your site’s structure. It’s a win-win: users, search engines, and your business all benefit.

Here are 3 rules to make internal links work for you:

1. Link strategically. Imagine a reader exploring “SEO content” and coming across a link to “How to find keywords”. What will they do? Exactly — click! You’ve sparked their curiosity and logically offered a follow-up topic.
2. Use smart anchor texts. Anchors are the clickable text in a link. Say goodbye to “here,” “read more,” or other clichés.
   Bad: “To learn more, click here.”
   Good: “Discover how to create an SEO content plan effectively.”
   This approach guides readers on what to expect and earns Google’s favor.
3. Boost key pages. Some pages are more valuable than others. Link to them more often! Think of it as placing bright signs leading to the town square — everyone follows them. For blogs, these could be cornerstone articles or service pages.

Tip: pick a primary article and add 3-5 internal links to it from other materials. Within a week, you’ll see improved traffic.

Case study: one of our clients, a furniture retailer, used to place links randomly. After an audit, we redesigned the internal linking structure. Now, every page leads to valuable resources. Time spent on the site increased by 45%, and customer inquiries grew by 30%.

What to avoid

Don’t turn text into a link jungle. Include only as many links as necessary. 4-6 per page is a sweet spot.

Avoid “dead” links. If a page is deleted but the link remains, it frustrates users and harms your SEO.

Optimizing internal links transforms your site into a welcoming home for both users and search engines. Each link is an opportunity to extend the conversation and lead your client toward action.

How to check and improve SEO content results

Writing a great text is only half the battle. The real magic begins when you analyze its performance and improve it. If the text doesn’t work as expected, there’s always an opportunity to “tweak” it. Let’s explore how to assess the effectiveness of your content and make it even better.

Analytics is your best friend

To understand whether your text works, ask yourself:

• How many people read it?
• How long did they stay on the page?
• Did they click on internal links?

Google Analytics and Google Search Console are your go-to tools. They reveal how much traffic the text brought, which keywords performed well, and on which pages users “bounce.”

How to improve an article

Here’s a step-by-step plan:

1. Update information. Articles written even a year ago can become outdated. Refresh data, add new statistics, and include recent cases or examples. Google favors current content.
2. Optimize keywords. Review which queries bring users to your page and add keyword variations. Don’t forget about long-tail keywords.
3. Enhance structure. Refine formatting, add subheadings, break text into shorter paragraphs, and include lists or attention blocks.
4. Add internal and external links. Link to other helpful articles on your site. Even better—add links to authoritative external resources. This boosts trust in your content.

Use calls to action (CTAs)

Your content should not only inform but also drive action. Examples include:

• Inviting readers to download a checklist or guide.
• Encouraging them to read other articles.
• Suggesting they contact your manager or submit a request.

Example: “Want to improve your website’s SEO? Request a free audit and learn how to double your traffic!”

Test and compare

SEO is a continuous process of testing. For instance:

• Change the headline to something more click-worthy.
• Add a video or infographic.
• Enhance meta tags and descriptions for Google.

Results will come quickly: testing reveals which changes drive the best performance.

Conclusion: SEO content — your key to success

Creating high-quality SEO content is like growing a tree. First, you plant the seed: select keywords, optimize the structure, and add internal links. Then, you nurture it: analyze results, update information, and improve the texts. Finally, you reap the rewards — increased traffic, customer engagement, and business success.

Remember the key point: SEO content isn’t just for search engines, it’s for people. Write in a way that solves readers’ problems, inspires them, and guides them to take action. Google values it. People love it. And your business will experience the results through measurable growth.

Want your website to rank at the top of search results and attract more customers? Book an SEO consultation today! Together, we’ll create content that delivers results.