Date of publication:
16 Apr. 25Website for a Construction Company That Brings Orders
Do you have a great construction company, experience, a team, but getting fewer new orders? The site exists. But it just exists. Like a sign on the outskirts of town without indicators and lighting. It doesn’t work for you, doesn’t bring clients, and definitely doesn’t pay for itself.
This is the reality for over 70% of construction companies in Ukraine that created a site “for the sake of a checkmark” or entrusted the development to template studios without experience in this niche. And in vain. Because the site is your most powerful salesman. If everything is done correctly, a simple homepage can bring in dozens of inquiries every month.
In this article, we will explore how to create a website for a construction company on WordPress that really sells. We’ll show what should be on such a site, which sections, texts, design, SEO, examples — everything based on live cases and with practical advice. Without fluff and clichés.
Why Most Construction Company Websites Do Not Bring in Orders
It’s not enough to just be present. In the construction market—like at a bazaar: every other person is building something, insulating, painting, laying tiles, or constructing turnkey cottages. And the first thing a client looks for is not just a website, but an answer to the question: “Why you specifically?”
Most construction company websites look as if they were created just “to mark a checkbox”: a dull header, a generic title “We are a team of professionals,” stock photos, and no clear proposition. A person visits—and immediately leaves. And you lose a client that was already on the hook.
Instead of selling—the website remains silent. Or worse—it repels.
Among the typical mistakes I regularly see in projects:
- Lack of clear structure: the user doesn’t understand where to view examples of work, how to contact you, how much it costs.
- “About Us” without Soul: the page looks like a dull resume with no passion for the job.
- No focus on client benefits: it’s all “we-we-we,” and the client is left aside.
- The contact form is buried in the website footer — no CTA, no motivation to submit a request.
As a result—the website does not work as a sales tool but turns into a digital dust collector.
And one more thing: a website is not just a business card, it’s your main online manager. It should speak the client’s language, showcase benefits, inspire, and answer questions before a person even calls. The next step is to figure out what a truly effective website should be like. Because making it “pretty” doesn’t mean making it effective.
What makes a website truly work: Understanding what matters in 2025
A construction company’s website shouldn’t just be “nice looking”. It needs to be a smart salesman from the first seconds. And if your website looks like a 2012 screenshot, a client is unlikely to want to build anything with you in 2025.
There’s no room for “we build quality and on time”. You hear that everywhere. People don’t read banal promises. They scan the first screen for one answer: what will I get if I leave an inquiry here?
Let’s be honest: you have 3–5 seconds to convince the client to stay. And this time is gold. So every element has to operate like a Swiss watch.
A truly selling website in 2025 looks like this:
- Minimalism instead of visual chaos. Space, clear typography, large photos of real projects. People don’t trust templates. They believe their eyes.
- Strong offer — right on the first screen. For example: “We build turnkey houses in 4 months — with a contractual guarantee.” Specificity + promise = interest.
- UX design — like a navigator. Everything should be intuitive. A person shouldn’t have to think about where to find work samples or the phone number. If they have to think — they’re already gone.
- Mobile adaptability — non-negotiable. In 2024, over 76% of traffic to construction company sites is from smartphones. The site must be convenient, even if opened with countryside internet in a helmet.
Design is not about beauty. It’s psychology. It’s influence. And if you play your cards right in this field — the client won’t just leave a request. They’ll already imagine having coffee on the terrace of the house you build. Next is time to organize: how the site structure should look to avoid confusion while selling. And here, there’s no magic — just logic, examples, and a clear scenario for the client.
Site structure that attracts clients
Structure is the skeleton of a website. If the bones are broken or growing in the wrong direction, no design can save it. Imagine a client enters your virtual office. If they can’t immediately understand where to go, view your work, or find out how much a turnkey roof costs, they’ll turn around and go to a competitor. This is what a proper website structure for a construction company looks like in 2025.
Main Page as a Salesperson
This is not the place for a 500-word welcome message. It’s your sales manager, who should immediately say: here’s what we do, here’s what makes us great, here’s how to contact us. A strong headline, a short description of services, photos of real projects, trust triggers like guarantees, experience, and numbers. Add a “Get a Consultation” button — and you’re already ahead of the competition.
Catalog of Services with Hooks
Not just “We build houses”, but “Turnkey house construction in 4 months with a fixed budget”. Specificity is your currency. People want to know what you’ll do, for how much, and how long it will take. Most importantly, why it’s beneficial to them to choose you.
Each service is a separate page with photos, steps, results, and an example price. The more transparent the information—the closer to a deal.
A Portfolio That Builds Trust
Photos before and after. Drone videos. Client testimonials. Project number and city. Don’t hide the results—show them off. People don’t buy “renovations”, they buy the dream of their future.
Add a case study: what it was, what was done, how long it took, and what challenges were solved. It’s not just a photo—it’s your success story.
A Contact Page You Don’t Want to Leave
A map, a contact form, direct contact details, messengers — and yes, definitely — photos of your office or team members. People want to see real faces. They need to feel they’re reaching out not to a faceless company, but to a team of real people.
What to write on your website: texts that inspire trust and invite contact
Do you know what clients fear? Being deceived. That they’ll pay, only to spend months searching for a vanished contractor. Therefore, texts should not only inform but also reassure, convince, and build trust from the first words. Here’s how to achieve this:
- Texts without “fluff” and clichés. “We are a team of highly qualified specialists…” — let’s stop here. This sounds like hundreds of others. Instead: “In the last two years, we have completed 28 projects without any delays. Contact us — we can show you exactly where.” Concise. Strong. To the point. Use conversational language, as if writing to a friend, not a scientific dissertation. Explain simply: what you do, how, and why it’s beneficial. Instead of “providing a full range of services” — “from foundation to kitchen facades — we do everything ourselves, without contractors”.
- Reviews, case studies, guarantees — how to build trust. Words are nice, but when your clients speak for you — that’s even better. Share real testimonials: videos, voice messages, even screenshots from messengers (with permission, of course). Show your guarantees — like a photo of the contract with highlights of the points that protect the client.
SEO for a Construction Website: What You Absolutely Need to Do
A website without SEO is like a new building without a road: it stands but no one comes. So, optimization should be considered before the launch, not when “oh, for some reason we’re not being found.”
Basics of Optimization — From Title to Sitemap
Write page titles with keywords: “Cottage Construction Kyiv,” not just “Services.” Everything should be clear to both Google and the client. Write meta descriptions, ALT for photos, and set clear headings H1-H3. It’s not difficult, you just need to do it — or hire a specialist. Sitemap, loading speed, and adaptability — three mandatory points for indexing. WordPress is the ideal platform to implement all this with plugins like RankMath or Yoast.
Local SEO: How You’ll Be Found on Google Nearby
Include city names, districts, and street locations. People search for things like “renovation in Troyeshchyna” or “construction near Kyiv” — and those are exactly the leads you want to catch. Create location-specific pages, fill out your Google Business Profile, and collect reviews. That way, you can rank at the top even without an ad budget.
No Promotions — No Way: How to Attract Traffic and Inquiries
Creating a website is like building a showroom in the forest. Now you need a road — traffic. And here three main directions work: advertising, content, and social networks:
- Google Ads, Facebook, remarketing. Google Ads is your first assistant. People who are currently searching “apartment renovation” or “turnkey cottage construction” are your hot clients. Proper advertising is not just ‘budget draining’, but an investment in leads. Don’t forget about remarketing — people rarely buy on the first click. Catch up with them using banners, remind them of yourself in social networks.
- What works for construction companies in social media. Facebook and Instagram work great if you show the process. People love ‘before/after’, reels of pouring foundations, stories of visiting the site. This creates emotion, and emotions sell.
- Content marketing — yes, you need it. Run a blog. Write about how to choose the right materials, how to vet a contractor, what documents are required. It boosts your SEO and also builds your image as an expert. And people want to work with experts.
If you want to get these services as a package, the 6weeks team offers not only development but also site promotion.
Hosting, CMS, development: the technical side without technical difficulties
Not all entrepreneurs are tech-savvy. And that’s okay. A site should work without needing magic and dances with tambourines.
Question 1. Which platform to choose for the website? WordPress is the gold standard. No exaggerations. It’s free, responsive, easy to update, and there are thousands of templates and plugins. You can make changes yourself, add pages, even run a blog without the need for a programmer. For more complex tasks, you can always tweak the design or logic. But the foundation is simple and understandable.
Question 2. Budget for development: how much does it really cost? Prices vary greatly. But a decent WordPress website ranges from $800 to $2500, depending on the complexity, functionality, and studio. Don’t chase cheapness. Because reworking it will be more expensive — both in terms of nerves and money.
By the way, the 6Weeks team also creates websites on PHP, Vue, Laravel, Node.js — if you need something more complex, custom, or with CRM integration, analytics, automation, and other business features.
Conclusion: what needs to be done right now to get the site working
A website for a construction company is not an expense, but an investment. And if done right, it works even when you’re asleep. It catches leads at night, builds trust during the day, sells on weekends and holidays. But only under one condition — it is created not ‘just because,’ but with a clear goal: to bring in orders.
If you’ve read this far, chances are you’ve felt for a while that your website could be working better. And that’s a normal feeling. Because every business reaches a point where it’s time to transition from ‘somehow working’ to ‘working at full capacity’.
What to do next? Don’t rush to order a redesign immediately. Start with a simple checklist:
- Take a look at the homepage — it answers the question “why us?”
- Are all services described in clear language? Are there prices, timelines, examples?
- Does the portfolio inspire confidence to trust you with millions?
- Is the contact form working and does it look appropriate?
- Do you see at least 50 visitors a day in Google Analytics and at least 1–2 inquiries a week?
If you answered “no” to at least two questions — it’s time to act. Either on your own or with a contractor — the main thing is not to postpone.
And remember: you are not alone in this. If you need a website that truly generates orders — the 6Weeks team is ready to help. We create websites on WordPress, and for more complex tasks — we use PHP, Vue, and Node.js. We work not by template but according to your business. Because every building starts with a project. The same goes for every selling website.
